I met Alan & Steve to help them build a website that not only enhances their brand but also clearly communicates Mindset's value to practitioners and therapists. With COVID in the mix, establishing trust and a strong online presence during the ongoing construction presented a significant challenge. Collaborating closely, while they focused on incorporating inviting renders, I honed in on refining their brand guidelines and ensuring clear messaging.

From Seeing to Feeling: How Visual Work Can Impact Business

For many of us, understanding the world comes naturally through light and color. That's why color plays a vital role in resonating with our target audience. In each project, I take the time to grasp the story behind the chosen palette and refine every detail to ensure it serves its purpose effectively.

We began with a three-color palette: Air Force Blue, Hunter Green, and Bisque. As we explored the potential of these colors, the connection with nature became apparent. The space itself was designed to facilitate reconnection, echoing the tranquility found in nature. This fresh perspective guided us to infuse depth into each color, bringing them to life with real-life textures that evoke a sense of calmness and serenity.