Knowledge Owl Mascot Athena - Love Letter

✨ Designing branded SaaS websites with a soul - here is an example:

Last week I introduced to you Athena, the company mascot we designed for KnowledgeOwl (a SaaS team we're designing for).

Today, I am presenting an example of how we're incorporating her into our website UI. The goal is to deliver a more branded experience and boost conversions by highlighting specific messages.

In this example, we're using Athena to add more emotion and emphasis on a testimonial a real customer of KnowledgeOwl sent and create the right atmosphere for the KnowledgeOwl website visitors.

Athena allows us to emphasize the message further and convey its unique vibe.

What do you think about it? Does it feel this way to you?

Here is the post where we introduce Athena, and I explain why we introduced her in the first place!

https://www.linkedin.com/posts/jimzarkadas_designing-saas-websites-with-a-soul-aka-activity-7189237892806782978-kSZs?utm_source=share&utm_medium=member_desktop

And here is the KnowledgeOwl website where you can see Athena live: https://www.knowledgeowl.com/