Psychological Book Cover Designs

This project aimed to develop two captivating book designs, in paperback and hardcover formats, that both were “distinct yet shared similarities”, enabling the guidebook to be instantly recognizable and enticing readers to pick it up from the shelf.

To achieve these design goals, I adhered to a well-defined strategy. The initial step involved conducting thorough research to identify the target readers and understand their psychographic characteristics, rather than solely relying on demographic information. This approach allowed me to gain insights into individuals and comprehend their preferences effectively.

The subsequent step entailed designing the imagery and selecting the appropriate tones. I particularly enjoyed utilizing brainstorming techniques, such as word associations, as they proved instrumental in capturing the attention of the desired readership. For both book designs, I opted for imagery featuring a lighthouse. This choice was motivated by the book's catchphrase, "Let your inner light guide your way."

Lastly, the paperback design employed a vibrant yellow color to grab attention and evoke feelings of joy and happiness, which are crucial elements in defining success. Conversely, the hardcover design incorporated an aquarelle-drawn seashore background to elicit sensations of calmness and harmony. The inclusion of blue and grey hues provided effective support in this regard. This decision was made considering the varying preferences of readers who favor paperback or hardcover and electronic formats.