Sabre Financial

Sabre Financial engaged me to revamp their identity and make it appeal to a younger audience in the online era. The brief was simple; maintain the ‘cutting’ motion in the logo, and freshen the colour palette. Beyond that, I had free reign to do what I thought was right.

Owner Steve is a straightforward, engaging and well-respected figure in the finance broking community, and so I felt strongly that the new identity needed to reflect that personality.

I coupled imagery of happy first-home buyers, with a unique pattern that highlighted the 'joy of moving in'.