Austral Group

As part of their Scaling Up program, the Austral Group of Companies needed to sharpen up their identity, and bolster their marketing position as reliable and trustworthy contractors.

With their eyes on expansion, I created a simple suite of logos that was easy to extend across new acquisitions, and built a brand ecosystem that would grow as their operation did.

I convinced them to move away from their early logos and into a more structured, corporate style, as well as overhaulling their tone of voice and language to be all about authenticity and ‘telling it how it is’, reflecting their easy going culture and genuine work ethic.