Ignite Vehicles

This was an abandonned identity and website project for Ignite Vehicles. They needed to completely overhaul their image and inject more vitality to their ageing identity. I examined all aspects of the business, created detailed personas, and recommended splitting their offering into two distinct areas by creating the ‘Prestige’ collection. 

The result is a colourful, energetic brand that would have set them apart from their competitors however for various reasons the business decided ultimately to stick with their old brand.