Amsterdam Boat Company

The Amsterdam Boat Company is a rental service for boats in Amsterdam. The company that is founded by 2 brothers wanted a classic and luxury look & feel for their brand, combined with a personal and hospitable touch.

The brand identity combines warm colours with a classic font. The movement of the compass surrounding the logo adds a bit of movement and layering using stylized versions of the A B C letters. These shapes can be used for other purposes as well.