miumi

With Miumi skin care products, everyday rituals become more pleasant and vibrant. We've built an identity around genuine emotion and ease. Emotions and simplicity are relevant for cosmetics, because they are often an impulse purchase. The composition is saturated with color and air to convey all the joy of shopping and the energy of fruits, which are the basis of the entire line. Bright backgrounds make products more memorable and visible on the shelf. The discreet logo does not take on unnecessary burden, also shifting the focus to the composition - fruit extracts and acids in the product.