Waldemar Restaurant VI Guidelines

Hello. This guide was created for a beer restaurant located at the intersection of tourist routes in Polissia region (Ukraine). The main task of the visual branding here is to create a feeling of coziness.

Horizontal Primary Logo

It is assumed that the emblem (trademark) can vary for different parts of the restaurant and for various events and holidays that will take place there.

For implementation in advertising, I have created a more photorealistic emblem for the restaurant.

Both types of emblems were used for branding tableware, staff uniforms, and souvenirs.

Several pages from the Guidelines:

For the restaurant, an informal font called DrunkWaldemar was created.

The style was developed for active branding. Here are several examples:

Thank you! :)

olekpravdin@gmail.com