Girls Club | Brand identity, Logo design

Girls Club is a vibrant and inclusive brand dedicated to empowering young girls and fostering a sense of community and confidence. their mission is to provide a safe and supportive space where girls can connect, learn, and grow together.

Brand struggles to: Despite best efforts, Girls Club struggles to effectively communicate our message and connect with our target audience. The brand lacks a cohesive visual identity and brand presence, making it difficult to stand out in a crowded market and resonate with our community.

The solution I provided: As a brand designer, I conduct a comprehensive brand audit to assess the current brand assets, messaging, and positioning. Define the brand's core values, personality, and unique selling propositions.

Develop a cohesive visual identity system including a:

>> Logo

>> Color palette

>> Typography

>> Imagery (that reflects the spirit and values of Girls Club)

>> Brand guidelines to ensure consistency across all brand touchpoints

That will help their brand to:

>> Build a cohesive visual identity and brand presence

>> Strengthen brand recognition

>> Build customer loyalty

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Client: Girls Club