Animated User Guide Example
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By adding animated videos to your user guides you not only make learning the product easy but can also:
Increase existing and new feature adoption.
Reduce support tickets and the time taken to answer these questions.
Reduce churn.
When designing and creating this type of work I like to:
Create templates and assets that make the whole process fast, scalable and easy to edit.
Focus on short, snappy edits that get straight to the point in a clear and concise way.
Work with a mix of inline animation for smaller topics and an explainer video style for more complex functions.
And hey, whose to say you can’t reuse the assets for other marketing activities and campaigns.