Run to fly. Fundraising campaign design and animations

Hi everyone!

This was a fundraising campaign by https://drone-aid.nl/en/ that I was designing for.

The goal was to drive attention to the cause of collecting funds to assemble drones for Ukraine. Drones save lives and it's also a great way for veterans and refugees to develop tech skills and contribute.

So 10 runners were running 150 km in Leiden Marathon to collect EUR 4,500.

My task was to provide branding for this campaign and to make short animations for social media posts and stories.

The result was more attention and trust to the charity, a consistent visual communication, and a fundraising goal overreached by 66% (due to the whole team's effort)