PREZZLY - AI GIFTING MOBILE APP UI/UX CASESTUDY

Project Overview:

Prezzly is a mobile application that integrates with the users’ calendar and contacts on their phone, offering personalized gift and celebration suggestions for birthdays and anniversaries.

The app employs artificial intelligence (AI) powered by a robust language model API to generate customized messages and gift recommendations based on the recipient’s hobbies, favorite colors, food, and other preferences.

About The Client:

Our client is really good at using AI technology. He has been doing it for more than ten years and have learned a lot about it. He is really dedicated to making AI do amazing things. Our client knows their stuff when it comes to using AI.

He came up with idea of Prezzly, a cool app that uses fancy AI tech to give you personalized gift ideas. It's not like other gift suggestion apps where you get the same ideas as everyone else. Prezzly makes suggestions that are just right for you, based on what you like and what's happening in your life. It's all about making sure you get the perfect gift every time!

Problem Statement:

In gift giving, problems like not enough time, generic suggestions, forgetfulness, a complicated selection process, and difficult ways to buy gifts make things hard for users. These issues cause quick decisions, letdowns, and not-so-great experiences.

Problem Solution:

Prezzly makes giving gifts easy. Using smart technology, it suggests personalized presents by syncing with the user's calendar. Forget forgetting important dates; it simplifies picking a gift by showing choices that match preferences. Prezzly gives the best ideas and gift suggestions for your loved one to buy the gift according to their interest.

The Process:

We have followed user centric design process for Prezzly app, The Design thinking. To ensure user centered approach and solve user needs and problems.

Target Audience:

The target audience for Prezzly includes 20-48 age group. This may encompass anyone looking for a convenient solution to select and send thoughtful gifts. Individuals who want to find personalized gift recommendations and celebration ideas for birthdays and anniversaries

User Pain Points:

Time Consuming Gift Selection:

Users expressed frustration with the time and effort required to find the perfect gift.

Overwhelmed by Gift Options:

Participants often felt overwhelmed by the multitude of gift options available online.

Difficulty in Remembering Occasions:

Many users admitted to occasional forgetfulness about important dates.

Lack of Personalization:

Participants expressed a desire for more personalized gift suggestions.

User Research:

Qualitative Research:

We interviewed around 5 people who work in various sectors to understand what the needs and frustrations for them are to find personalized gift suggestions.

Interview insights:

Users desire personalized gift suggestions. The convenience of managing occasions, An Easy purchasing process. Users express interest in AI driven suggestions

Below are the questions, We asked the users:

What is your age? 

What is your profession? 

On which occasion do you give gift? 

What app do you use to buy gift? 

Which feature do you like the most? 

What frustrates you in finding a gift? 

How it would be if AI suggest gifts for you?

How do you manage if you don’t give gift to your nearest person?

Key Features:

User Persona:

Empathy Map:

Userflow:

Information Architecture:

Digital Wireframes:

After creating the information architecture and understanding the user flow, I started work on sketches and paper wireframes, due to space limit I have included only digital wireframes here.

Usability Study:

I have conducted an unmoderated usability study on low fidelity prototype of 3 participants and the client the time duration was 20 minutes for each participant and the study took place on November 2023.

We asked the users to: Login into the Prezzly app and find the personalized gift for your loved ones.