Dynamic Brand Identity

Here's another snippet of what came out of the first week of a non-profit branding project I'm working on right now.

So you got here this thing I'm calling a "digital pattern" and quite possibly a "loader" derived from the original mark that I was really digging on. Unfortunately, after meeting with the client they had some great feedback in terms of how complex the mark felt as compared to the other forms in the deck. So we will be heading in a different direction that I will be posting soon.

In the meantime, I couldn't let this one get pushed aside... So I made this fun little digital pattern!

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