Redesign design concept | Online store "Aesop"

Hi all!

I would like to present a redesign concept for the online store "Aesop".

A little about the brand:

Aesop is an iconic Australian skincare brand known for both its effective formulas and its strong connection to contemporary art.

About project:

Many people associate the Aesop brand with the art of the ancient period, perhaps because its name is associated with the ancient Greek fabulist Aesop, or because Greece has special significance for the founder of the brand, Dennis Paphitis, as his homeland...

But in fact, the Aesop brand and ancient art have no direct connection. Within the framework of this project, I propose to assume if it were the other way around, and antique art would be part of the brand’s corporate identity.

To contact me:

Telegram: @Annskrom