Overview

This case study explores my first project completed as part of the Rahnama College UX course.

This case study explores the design of AnyFit, a mobile application that addresses the challenges hindering consistent home exercise routines. Through user research and iterative design, AnyFit tackles common pain points like improper form concerns, limited equipment availability, and low motivation.

Goals

The primary goals for AnyFit were to:

• Simplify Home Workout Planning

• Boost Exercise Consistency

• Promote Proper Technique

My Process

In the first stage, I defined the problem and sought to empathize with my target users to understand their pain points. To identify these pain points, I conducted a survey and invited people from social media who fit within the user group to participate. Analyzing the survey results provided me with a better understanding of the users and allowed me to compile a list of the challenges they encountered while exercising at home.

From Habit Formation to Retention: Insights from User Data

Our survey delved into users' exercise habits and preferences regarding fitness apps. Analyzing responses to the question "How many times a week have you exercised in the past few months?" revealed a concerning trend: over 50% of participants exercise less than once a week. This low frequency suggests potential barriers to consistent exercise, such as lack of motivation, time constraints, or inadequate workout programs.

To address these potential barriers, the survey explored user preferences within fitness apps. The findings highlighted a strong desire for clear instruction (video guides and audio prompts for proper form and motivation). Users also valued diverse workouts catering to different needs and fitness levels, along with features that promote motivation and personalization (workout reminders, weight and measurement tracking, and equipment filtering). However, the survey also revealed a critical challenge: user retention. Over half of respondents discontinued app usage within a month. This highlights the need for design strategies that go beyond user preferences and actively promote long-term engagement.

User feedback provided valuable insights into negative aspects of existing fitness apps, revealing key pain points: lack of self-correction and feedback, unclear instructions and incomplete workouts, limited motivation and personalization, and equipment limitations and exercise variety.

Features & Functionalities

To resolve user needs

Wireframes

Screens

conclusion

In conclusion, AnyFit addresses the challenges faced by individuals seeking to maintain an active lifestyle at home. By prioritizing user needs through video-based instruction, equipment filtering, and gamification elements, AnyFit promotes proper form, exercise variety, and long-term engagement. This case study demonstrates the value of user-centered design in creating a mobile app that empowers users to achieve their fitness goals effectively and conveniently.