Ecommerce Website Design + AI Functionality by Floh Creative
A Website to Harnesses the Power of Organic Traffic Online to Drive Revenue and Growth
Floh Creative partnered with Vibe by California to lead the creative development of a brand identity and brand strategy to support the growing vertically integrated legal cannabis business in California.
Vibe by California acquired a legacy cannabis business in Sacramento, California that relied solely on medical cannabis foot traffic for business.
To expand operations into 4 additional regions in California, a robust ecommerce website was built in Wordpress, with a POS integration provided by Dutchie, a Saas finance service providing banking to the legal cannabis industry in California.
Floh Creative chose Wordpress to provide the power of blog posts and content to drive organic web traffic. The cannabis industry is restricted from advertising on any of the large tech platforms. This makes blogging essential for teh business to leverage both local and regional customer reach and visibility.
Floh Creative provided research and strategy to develop a custom and robust social media and blog posting AI integration component to the website. The software is deployed by dropping in a simple command of 144 words or less to create blog posts, social posts across 30 platforms simultaneously.
The design aesthetic of the website features large, visually stunning images and bold headlines to quickly pick customer interest and easily find products and information.
To further increase customer retention and marketing efforts, a customer loyalty program was deployed through an iPhone App - the device most used by returning customers to Vibe.
Floh Creative delivered a full suite of creative assets to launch Vibe by California which contributed to the rapid growth and expansion of the company and won them the "Fastest Growing Company" in Sacramento Award.
To learn more about the Floh Creative Always On™ brand building process, visit Floh Creative online to review brand case studies and award winning design work.
ECOMMERCE WEBSITE AND BLOG DEVELOPMENT WOOCOMMERCE SHOPIFY WORDPRESS
CLIENT: VIBE BY CALIFORNIA
Mary Ellen Schrock for Floh Creative
CORPORATE IDENTITY, BRAND STRATEGY, DIGITAL CONTENT, WEBSITE DEVELOPMENT, ECOMMERCE
AI AUTOMATIONS, CRM SYSTEMS, PHOTOGRAPHY, VIDEOGRAPHY, SOCIAL MEDIA, MARKETING