Package Design - Floh Creative
Butterfields Candies, a 100 Year Artisan Candy maker, contracted Floh Creative to develop a new holistic product line of herbal infused candies. Floh Creative provided market research and brand strategy, and lead the creative development of package design and unique branded elements to differentiate Belly Buds in the marketplace.
Recognizing the need to reflect the rich history of the Butterfields Candies brand and the need to differentiate the new product line from competitors, Floh Creative created vintage 1940's style wood-cut illustrations for each fruit and herbal flavor candy. The color palette is bright and cheerful and the vintage style is infused with vibrant pops of neon color in the brand palette, giving the brand a fresh and modern aesthetic.
PACKAGE DESIGN: ALL NATURAL BELLY BUDS HERBAL LOZENGES
CLIENT: BELLY BUDS - ALL NATURAL HERBAL LOZENGES
Photography, Package Design, Corporate Identity, Logo Design, Brand System Design
Mary Ellen Schrock for Floh Creative
FLOH CREATIVE BRAND SERVICES
CORPORATE IDENTITY, BRAND STRATEGY, DIGITAL CONTENT, PRODUCT PACKAGE DESIGN
BRAND STYLEGUIDES, PHOTOGRAPHY, VIDEOGRAPHY, SOCIAL MEDIA, MARKETING