PACKAGE DESIGN - HYPE CHOCOLATES FLOH CREATIVE DESIGN
Package Design - Hype Cannabis Co. California, USA.
Expanding from a legacy legal cannabis business, one of the first in the USA to offer medical cannabis to patients, Hype Brand has steadily grown their product line to include premium cannabis products and edible products. Hype started out as a dispensary "house" brand providing consistently high quality and has grown with a loyal following to be the backbone of a vertically integrated legal cannabis company in California. With growing demand for the high quality products, Hype needed a cohesive, brand style, logo identity and brand architecture set up to guide them in ongoing marketing objectives.
To tackle the challenge of product differentiation in a saturated marketplace and the supply the tools required to produce rapid growth/launch cycles, Hype contracted renowned Brand Creative Director Mary Ellen Schrock, of California's Floh Creative to lead creative development of the Hype brand architecture and oversee design and production of creative assets of their expanding product line.
Hype Cannabis Chocolate Package Design
Mary Ellen Schrock for Floh Creative
PACKAGE DESIGN BY FLOH CREATIVE
CLIENT: HYPE CANNABIS CO. CALIFORNIA USA
Photography, Package Design, Corporate Identity, Logo Design, Brand System Design
Mary Ellen Schrock for Floh Creative
FLOH CREATIVE BRAND SERVICES
CORPORATE IDENTITY, BRAND STRATEGY, DIGITAL CONTENT, PRODUCT PACKAGE DESIGN
BRAND STYLEGUIDES, PHOTOGRAPHY, VIDEOGRAPHY, SOCIAL MEDIA, MARKETING