Iconic Tour Company UI/UX Visual Design

Roles:

Senior UI/UX Designer

Agency:

829 Studios

In Collaboration With:

Allison Lenz

Accessible Design

Careful consideration was taken when using existing brand colors and the contrast with elements to ensure visual accessibility across their well trafficked site

Designed For High Traffic Conversions

With the majority of their users accessing the platform on mobile devices while in the city, the design was meticulously crafted to guarantee optimal performance and usability across all viewport sizes. Load time and ease of use were paramount considerations throughout the design process, ensuring a seamless experience for users on the go

Visual Brand Integration

The visually expressive brand provided ample opportunities for seamless integration throughout the site's interactions and design elements. By thoughtfully incorporating the brand's unique aesthetic, we created a cohesive and immersive user experience that reinforces brand recognition and engagement at every touchpoint

Comprehensive Design System

A key deliverable of the project was the creation of a meticulously documented and well-defined design system. This approach not only facilitated a smooth handoff process but also ensured the maintainability and consistency of the site's design.