BEloved - Brand guidelines

Through his work, Beloved guides adult men and successful managers on their journey of personal improvement. He focuses on strengthening their self-esteem and seductive abilities, providing them with the tools and skills necessary to meet the right woman and maintain a healthy and fulfilling relationship. His goal is to help his clients discover their inner potential, build confidence in themselves, and create meaningful connections with others. With a personalized and attentive approach, he works with them to overcome challenges and achieve their life and relationship goals.

The process

The logo creation process was an opportunity to express the brand's personality and distinctive character through custom design. The choice to use custom lettering allowed for a unique and memorable logo perfectly tailored to the brand's needs and values. Cutting the bottom left ends of the letters "B" and "E" added a distinctive element to the logo, creating a sense of movement and dynamism. This feature not only emphasizes the brand's individuality but also represents the idea of coming out and showing one's authenticity. The decision to adopt a minimal and elegant identity reflects the brand's discreet approach to its audience, while also conveying professionalism and sophistication.

Read the full case study on: https://alessiogranella.com/project/beloved