New Case Study: Nitrogen
Nitrogen came to us as Riskalyze — a fitting portmanteau for a company focused on changing how investors approached risk and analyzed data to do it. But “risk” had become too limited a focus.
They needed a name that would conjure the groundbreaking methodology that had been applied to their tech.
They needed something that conveyed the rigor of their thinking and the transformative power of their products.
With Lexicon Branding's help, Riskalyze became “Nitrogen.”
The brand’s mission — empower the world to invest fearlessly — finally had a name that lived up to it.
We had the privilege to partner with the team at Nitrogen on:
→ Brand Strategy
→ Visual Identity
→ Web Design