Aella mobile app

For Aella, a prominent fintech company in Nigeria, I was tasked with designing a strategy to enhance user engagement on their app. The goal was to create an effective method for users to earn money through active app usage.

I chose to implement a strategy that enables users to earn rewards while expanding their knowledge on finance-related topics within the app. By completing quizzes, users can accrue valuable insights while also earning incentives like airtime and cash prizes. This approach fosters user engagement and facilitates continuous learning within the app.

UI screens

Close up UI shots