As a Brand Guardian, I collaborated with designer from Marketing to redesign the look of Katalon homepage. In charge of branding advisory and practical design to provide options and idea for the Marketing department. Along with Marketing designer to come out with the final layout for the homepage.

In this project I showed some layouts I made for the design direction, and Duong was the one who finalized and packed everything for the front-end team following some adjustments from Leadership team of Marketing.

Please check the final homepage here for reference.

Art direction, Brand Guardian: Andy Nguyen

Lead design: Duong Tran

Art direction

We used the white background for design in the past so this time I wanted to come up with a bold and techy look for the firm. Using black background to emphasize the section that features Katalon's signature products and platform. Using this direction to make the content more appealing and drive the attention to these important sections. Reducing scrolling down without pass all key information about the product is one of the benefit of this direction.

The hardest thing is we have to find better ways to combine the pathways into the layout without looking forced since some experiments from the old version of the homepage look messy and off-brand.

I did some audit for the whole website of the firm and come out with a lot of issues for it. So redesign the homepage this time would set a standard for other pages design in the future and create the foundation to come up with an official design system.

The final design for the homepage is not really what I expect as the beginning and didn't meet some design standard but since Leadership got involved and Marketing team had their own perspective for the design so only some part from my direction remained. Compromise in this case was necessary to me since I was aware of some business objectives and content direction.

Marketing Design Audit and Advisory

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