Branding for Steak Brand
Objective: Create a brand for Ukrainian steaks that stands out from competitors and highlights the product's quality.
Our Approach: After analyzing competitors, we found that the steak market in Ukraine is expanding, leaving space for new entrants.
Brand Name: We devised a name merging the Ukrainian word "ะณะฐัะฝะต" (meaning "good") with the Spanish "Carne" (meaning "meat"). This combination aims to communicate that Garne Carne offers exceptional steaks while paying homage to the meat culture of South American countries.
In packaging design, we purposely chose not to use the usual red and black colors typical for this category because Garne Carne plays by its own rules.
