An Exhibition With Taste

🍽 An Exhibition With Taste - Eine Ausstellung Mit Geschmack.Campaign for Kassel’s market hall for the duration of documenta 15. 🌯

🥧 The campaign targeted visitors of the documenta biennale through vivid and edgy visual language, inviting them to explore the public and culinary life of Kassel beyond art. 🦑

🥦 In market halls, quality rules - taste matters most here. While perfectly lit supermarkets present their goods as industrial mass-produced items, a visit to the market hall is less dull. The presence of flawed and therefore honest moments makes this place appear warm and welcoming, which passes on to the visitors. Our lettering and layout, inspired by price tags found on spot, are correspondingly idiosyncratic.🍤