Logo Design - Phlogiston Candle Company

Phlogiston is a small business looking to rebrand to reach more of its target audience and show off its unique brand: a candle company based off the Victorian chemical theory of the element of fire with scents that are inspired by pop culture.

This unique project needed a logo that was as bold but fun as the idea of the business, and I dove right into developing a logo that was readable but had all of the elements of its era of inspiration: the Victorian Era. The design has classic typographical elements and was tested with a few different iterations until the candle company decided on this design.