Persona - Search and Filtering Capabilities
Persona is a platform for students and parents to find various activities. They can both post and discover activities, all in one place across a various range of categories. It creates a lively community where activity providers can showcase their offerings. They connect with interested participants, making it easy for them to join activities.
Persona's standout feature is its advanced scheduler and calendar system. It helps users organise their schedules. With seamless integration, users can book activities and track their commitments. This ensures they stay organised and manage their time efficiency. Intuitive filtering and search mechanisms help them find activities they love.
Goal
Improve user engagement and conversions on Persona by 20% in the next quarter.
Design an intuitive interface, enhance activity discovery, and simplify scheduling.
Provide easy access to a wide range of activities across different categories.
Ensure the platform is easy to use and fun, motivating users to discover and join activities.
Challenges
Navigation - ensure users can easily navigate the platform. They should find what they want without feeling overwhelmed by too many options.
Information overload - show activity options and details clearly. Do not overwhelm users with too much information.
Streamlining Booking Process - simplify the activity booking process. This will reduce friction and steps. It will make it easy for users to sign up for activities they like
Advanced Search and Filtering
Strategically placed a prominent "Search" bar at the top of each page to help users locate activities. The placeholder text "Find activities near you" prompts users to start exploring right away. Users can refine their search by specifying location preferences through dropdown menus or input fields. An interactive map complements search results by showing activities based on the user's location and chosen criteria, while auto-suggestions speed up the process. The search results prioritize nearby activities and provide clear feedback for location access.
Scheduler
I've ensured the scheduler interface is user-friendly, allowing easy management of events. Users can add, edit, and delete events with intuitive controls and clear feedback. They have the flexibility to customize their view to daily, weekly, or monthly layouts. The scheduler syncs with external calendars like Google Calendar, preventing scheduling conflicts. Additionally, I've included a sharing option, enabling users to share their schedules with others. The clear labels and hover interactions make scheduled activities comprehensive and easy to use.