Rebranding and Web Design for Healthcare Transport Company
Fluidiz - Brand Visual Identity
Project description
"Fluidiz" is an innovative e-health networking platform based on the development of mobile and web applications. Their role is to facilitate interactions between healthcare professionals such as doctors, health centers, patients, and those involved in security-approved medical vehicles transport.
The "Fluidiz" team turned to me to lay the foundations of their visual identity universe. From digital and print design to the creation of an explanatory video and the look and feel of their website, they needed to inject a dose of pep into the new brand image.
My role
Creative Art director, Graphic & Motion designer, Consultant in Brand Identity Design
Service
Problems & Goals
A fusion of fluidity and innovation for users !
"Fluidiz" is an innovative company specializing in medical transport, offering services such as ambulances, light medical vehicles (VSL) and CPAM-approved cabs. The company's objective was to create a new visual identity to reinforce its brand image, by modernizing the existing logo and developing a coherent graphic charter.
Rooted in a culture of innovation and social responsibility, Fluidiz wanted this new identity to reflect its values, while simplifying interactions between patients, healthcare professionals and medical centers. To meet these needs and support their development, I modernized the existing logo and created a complete visual identity with a brand image, combining bright colors and dynamic animations.
This identity is adapted to the company's services, website and internal and external marketing materials. A coherent brand style guide and visual elements with fluidity at their core have been developed to facilitate interactions between patients, healthcare professionals and medical centers.
Approaches & Solutions
Reinventing medical transport !
For the "Fluidiz" team, I designed a brand image that's as warm as it is modern, linking the patient, the healthcare professional and the transport company. These graphic elements improve their website UI and UX fluidity and attractiveness to stand out from the competition.
The patient needs to do as little as possible to access a transport vehicle to the healthcare professional of their choice. To achieve this, the creative direction was designed with a digital touch, punctuated by illustrations combining 2D Flat Design and motion design graphic animation.
Achieving this objective required my branding expertise to highlight "Fluidiz" ability to bring together the best medical transport professionals to meet patients' needs. This was done with a view to establishing the best tailor-made graphic solutions creating a welcoming, strong and credible brand image for the company.
Creative Process & Results
Smooth medical transport !
The graphic direction used lowercase letters to convey Fluidiz's humility and connection to its community and medical transport challenges. The round, thick proportions of the existing logo informed a clean, readable brand identity. The "fz" monogram highlights the service’s simplicity in linking patients with medical transport providers.
The illustrations depict various patient types and their needs, supporting the company's marketing efforts. As a storyteller, I created a compelling narrative and storyboard, delivered through two explanatory videos, to engage both medical care providers and patients.
With a keen eye for design, I developed a distinctive brand identity for Fluidiz, transforming the patient experience in medical transport. The Fluidiz team appreciated the creativity and quality of the work, which boosted the brand's presence and engagement. I ensured all designs followed the brand style guide and recommended improvements for brand templates and marketing materials.
Deliverables
A solution that follows you everywhere and makes your life easier !
Fluidiz stands out with a striking and engaging design, whether on its website or social media feeds, showcasing the company's offerings. The brand is proud of the message it conveys, and I am also proud of the branding I created in collaboration with them. Templates and examples of social media posts or website banner campaigns enable the brand to manage its communications autonomously. An excellent collaborative effort, now visible to everyone through :
◗1. Brand Identity & Guidelines : Logo development and usage guidelines - Brand icon and Partnership lock ups - Color palette - Typography
◗2. Brand Applications : Print Design for Corporate - Business card, Letterhead - Digital Design for Social Media templates - Website illustration and any others as necessary - Packaging & Merchandise Design for Business - Mail signature
◗3. Storyboard - Character Design - Explanatory motion design video
Would you like to create your own logo or brand identity ?
Contact me for more information. I look forward to working with you on your project. Sincerely, Akandé SANNI.