Zoom Studio specializes in capturing the essence of nature through videography and primarily focuses on producing compelling documentary films. Throughout the design process, there was a deliberate emphasis on incorporating elements that reflect the natural world. Among the several design options presented, the one featuring the botanical symbol in a distinctive space resonated with me the most and ultimately became the chosen identity for Zoom Studio.

Other logo details

Zoom logo in plain view

The employer stressed the importance of designing the logo in Aramaic, as depicted in the image above. Given Zoom Studio's significant presence in Middle Eastern countries, two logo options were created: one featuring both Latin text and imagery, and the other comprising solely of Aramaic text.