Lazza ice creams - Homepage redesign

Backstory

I recently came across their advertising campaign and was really impressed with it. So I decided to checkout their website and saw that they were trying to promote ice cream delivery in 60 minutes on ordering from their website. They also were trying to promote partnering with distributors and was running social media ads to get visitors to their website.

While the concept of their service was impressive, I noticed that the user experience on the website could benefit from some enhancements as I tried to place an order myself. As someone who values seamless online interactions, I believe that a well-designed website is crucial, especially for converting visitors into satisfied customers, particularly during ongoing online advertising campaigns and also to leave a lasting impression of the brand for visitors.

With this in mind, I took the initiative to redesign the Lazza homepage, focusing on optimizing the user journey to prioritize key business goals.

Thanks for reading, do share your thoughts!