Making production easier with project management

Rework is a video startup that uses tech and production to create short social media reels and TikTok videos.

Industry: Production, Videography

Location: Nepal

Year: 2022 - 2023

Area of work:

• Branding

• MVP Product design

• Website design

Requirements:

• Create ads for social media

• Prepare a website

• Prepare an app

A friend of mine, the founder of Rework, had recently launched his startup. Being a non-technical guy, it was a challenge for him to set up his branding, mobile app, and advertisements.

Branding

The founder wanted the logo to look unique and captivating. We knew the traditional R shapes or "acting creative with keywords", though good, was not what we wanted.

A few ideas were sketched. Finally, a logo was selected that was inspired by the Night Fury dragon of the movie How to Train Your Dragon.

Once the logo was set up, all the basics of social media were prepared. Branding materials such as business, stamp, letter head, proposals, and basic social media ads were created.

Social Media - Go straight to the point!

The founder’s plan was to have a post that would illustrate the services offered by the company, and then advertise it.

We wanted to do something entirely different. Just tell the social media what we do, and generate leads.

We focused on minimal, straight-to-the-point CTA, following our branding design guidelines. The posts were uploaded to social media, and the advertisements were done.

For a new brand, we got 50+ leads within first month - thanks to our clear ads!

Mobile Design - Solving an ignored problem

Project management apps are popular everywhere. However, in the production industry, the needs of project management are specific and different compared to regular technology companies.

As a company who worked with 20+ freelancers, tracking progress, updating clients, and keeping the whole team in one place was increasingly harder through traditional tools.

Therefore the founder team wanted to look for an alternative.

The design of mobile app constituted following elements:

• Discovery call

• Wireframes presentation followed by UX research

• UI design

• Group feedback

• Development

• Deployment

Discovery Call

The founder of Rework and we sat on a call to discuss his ideas for the app. The founder was very clear about his needs, but had a lot of ideas.

Upon taking note of all of them, we suggested to reduce features list down to absolute essentials, which they agreed to do. We revisited the notes and highlighted the important parts.

Wireframes - hacky and quick

This was then followed by the design of wireframes. The wireframes were quickly designed and submitted to the founder and his team for review.

After some back and forth, the wireframes were improved upon, and the design process was begun.

The wireframes are intentionally low in quality to preserve details.

Design Process - Started from a kit and now we made our own ;)

The UI design process highlighted the necessity of a unique and immersive app. However, we had only about a week to finish the whole design. Therefore we immediately started the work, and presented results.

The above design is the first draft of the UI design process. The flow was first refined in normal UI and then a more refined version was designed.

After a few days of design and feedback, we were getting close to our MVP. We finally got the product design ready within five days.

The entire team was happy, and excited, and was looking further to work on the app. The team then shortly assembled their development team and the work was taken further.

We were still present in some of the video calls with the development team in order to facilitate the development of the app, provide additional designs, and respond to their queries. The development team has taken lead over the project since.

The designs below are intentionally zoomed out to protect the detailed flows.

We made primarily two variations of the Phone app. Clients and Admins.

Due to app's privacy concerns, we can not display the whole app here. Just a few screenshots.

First one is a extremely simple login page that uses custom email and password sent by the app owners. The app does not have registration feature because the aim was to absolutely remove any unnecessary feature.

The projects page where users will be able to track their project's progress.

Vibrant Retro Website - Old meets New.

The goal with the website was to make a vibrant, colorful, and modern website. Thus we started working on it by collecting some samples.

Website discovery

After a lengthy discussion with the founder and his team, their goal for the website was understood. They wanted a futuristic look and feel for the website - it has to be beyond what we see traditionally, and has to offer the uniqueness that Rework as a brand provides.

Exploring Bento design for the clients and results section.

Refinement and final website

Below is the final website that I prepared for Rework.

Outcomes - going, and going strong!

As of now, the company is thriving, and has launched several brands into success with their work. The logo, branding, and product design made almost two years ago are still cherished, and loved!

YouTube

They recently launched a new show What'sWith in YouTube, which reaches to over 200k+ audience. They use the same promotional and branding materials prepared.

TikTok

The logo and branding for the company is instantly recognizable in TikTok. The company has become viral since it's founding, and the branding proudly carries it's identity!

For further work discussions, please contact me through bvlash@gmail.com