BeTeen Social Media Consultation
The Challenge:
As they started up their social media and WhatsApp marketing, BeTeen needed to ensure that viewers would connect the dots between their different-looking print ads and website, with social media as the bridge, maintaining their brand experience and continuity.
The Solution:
Step 1: Mini Brand Strategy
Based on our initial discovery call I created a mini brand strategy outlining BeTeen’s brand attributes, visuals, Unique Selling Points, Emotional Selling Points, and Target Audience to ensure that all ideas and suggestions would be strategic and effective.
Step 2: Social Strategy
Based on BeTeen’s specific goals for Instagram, I determined which metrics are most important to them and therefore which types of content they need to focus on.
Based on knowledge of their ideal target audience, following a framework of building knowability, likability, and trust, I created their 5 content pillars for them to post about in order to resonate their target audience and came up with a series of 4-8 content templates for each pillar.
Step 3: Design Direction
Finding the perfect balance between the print and web designs required a different approach for each platform based on the purpose and messaging of the content - WhatsApp and Instagram.
I also created sample designs for each platform to ensure that the direction is clear, along with notes on design best-practices and processes for both.
