Digital Fashion House AI - Ethra
Cosmic Ceremonial Collection
Creative direction for a sub-brand for Blend Showroom BCN creating a fashion collection for a digital house using AI. The concept behind the project speaks about the fear of human impermanence and how ephemeral time is in a world that is constantly changing. The inspiration for the creation of the style was to capture the interconnection between humans and the cosmos and how, by achieving this union, we will transcend for eternity with a legacy that, more than material, captures our essence and is meaningful. This is why each piece is made of different materials found in the cosmos as a representation that everything is ephemeral and constant but our essence remains eternal through time.
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