BRANDING FOR A FILM FESTIVAL
Branding is like intricate puzzles, where each element is carefully crafted to fit into a complete whole. In the case of a short film festival, where diversity is crucial, my aim is to create branding that is both cohesive and flexible.
I started from scratch, using geometry as the cornerstone of my design. Geometric shapes, although they have a closed form, allow for diversity in their arrangement and interpretation. Each shape represents a different film, theme, or atmosphere. It symbolizes the diversity and uniqueness of each production.
Further branding elements, such as color schemes, fonts, and textures, were carefully chosen to emphasize this concept. Colors are vibrant and dynamic, mirroring the diversity of films showcased at the festival. Fonts are bold yet flexible, allowing for adaptation to various messages.
In summary, my branding for the short film festival is like an open book, ready to introduce different narratives, yet remaining true to one cohesive vision. It's an invitation to explore diversity in form, content, and the cinematic experience.
LOGO
I began by developing a logo that aimed to reflect the essence of the "Short" festival. I designed a dynamic symbol that immediately evoked short films and independent creativity.
POSTERS
I developed various versions of advertising posters to be placed in strategic locations throughout the city. Each poster was designed to attract the attention of passersby and encourage them to participate in the festival.
WEB DESIGN WITH RWD
Next, I proceeded to create the website design, aiming for it to be attractive and functional for our visitors. I applied the principle of Responsive Web Design (RWD) to ensure that the website looked good and operated smoothly on various devices.
Additionally, graphics were generated for the project using AI assistance.
Here are some sample projects created with the help of AI.
TICKETS
I designed tickets visually aligned with the overall style of the festival. The tickets not only contain essential information but also include graphics and elements that help build the atmosphere of the event.
SOCIAL MEDIA
I created sample social media templates designed to promote the event. These are versatile templates where images and text can be replaced while maintaining the form and character of the branding.