BabiesRUs Digital Ads & Email Marketing

When the world leader in everything for baby wanted to launch a new dynamic email marketing system, I lent my skills as their senior web designer and digital advertising consultant.

Unique to this project:

• Combined weekly audience of 7M+

• Truly dynamic email marketing program

• World's leading store for baby goods

More about BabiesRUs

From 2010-2014 my role at BabiesRUs global headquarters in Wayne, NJ was as a consultant and Senior Web Designer. During that time, I was recruited to assist the digital advertising team with the development of their pilot program for a dynamic email marketing system. Working closely with creative directors, copywriters, and marketing experts, we met launch goals and exceeded expectations for success.

In my charge were various email campaigns, including the assembly and release of two weekly email announcements in desktop and mobile formats. With strict deadlines and working with multiple departments, mindful collaboration was key. I enjoyed the fast pace and highly demanding atmosphere of this cornerstone group at "The World's Greatest Baby Store!"