ABITAT - INTERIORS & LIFESTYLE

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A celebration of elegance, innovation, and the art of living well

CHALLENGE

After 30 years in the industry, "Abitat," a revered interior design multi-stores in Southern Italy, faced the challenge of redefining its identity to adapt to changing market dynamics while preserving its legacy.

The task was to create a contemporary brand image that resonated with both existing and new customers, reflecting the region's rich cultural heritage while projecting a modern, sophisticated identity across its multi-store network.

SOLUTION

The starting point was a comprehensive exploration process, collaborating closely with the client team to understand its core values and aspirations.

We developed a new name, "Abitat," and a sleek, sophisticated logo suite that seamlessly integrated iconic elements of Southern Italian design.

Complemented by a comprehensive brand strategy, including messaging and storytelling narratives, the revitalized brand successfully engaged customers, fostering loyalty.

LOGO SUITE

BRAND PATTERN

COLOR PALETTE

A harmonious fusion of sophisticated neutrals and vibrant accents.

PIOMBO & OFF WHITE

Sets the stage with their timeless elegance, providing a versatile backdrop that effortlessly complements any space.

Injects a bold burst of warmth and vitality, infusing the palette with depth and energy.

SKY

Adds a touch of serenity and tranquility, evoking the vast expanse of the heavens above.

Together, these colors create a dynamic interplay of light and shade, offering endless possibilities for creating captivating interiors that inspire and delight.