Roots

Logo for a Christian event, where the theme was Roots.

The construction of this brand took into account three main elements: the root, hidden below the ground, representing the heart of each person. This is where the substrate that will generate life and fruit comes from, represented here by the fruit-bearing plant. The third element is the cross of Christ, which indicates the target and the source from which we must seek the essence of our lives.

Above all else, guard your heart, for everything you do flows from it.

— Proverbs 4:23