Ecommerce Website Redesign UIUX Design (Candles)

This project focuses on revamping the user interface (UI) of Wickers O'Lights, an e-commerce website selling unique and handcrafted candles. The goal is to create a more engaging and user-friendly online shopping experience that reflects the brand's commitment to quality and ambiance.

Key Objectives:

• Enhanced Visual Appeal:

  • Develop a clean and modern UI design that showcases the beauty and craftsmanship of Wickers O'Lights candles.

  • Utilize high-quality product photography and lifestyle imagery to create a warm and inviting atmosphere.

  • Implement a color scheme and design elements that reflect the brand's personality and target audience.

• Improved User Experience (UX):

  • Streamline the product browsing and search functionality.

  • Integrate clear product descriptions and scent profiles.

  • Simplify the checkout process for a smooth and secure online purchase.

• Elevated Brand Identity:

  • Ensure the website design aligns with Wickers O'Lights existing branding and messaging.

  • Create a cohesive brand experience across all customer touchpoints.