Rex Level Fitness: Visual Identity

Introducing the visual identity created for Rex Level Fitness. Sarah is a personal trainer and she works with clients to promote a balanced lifestyle with a holistic approach to health and wellness.The vision for the branding was a mixture of type, color and design elements that conveyed a bold but approachable message. We wanted the designs to mirror Rex’s fun, bright and motivational approach to wellness.We used strong visual elements paired with a vibrant color palette to reflect energy and movement as well.