Target Más Que Campaign

For Latinx Heritage Month and their “Más Que a Trend” campaign, Target asked me to create 3 wallpaper backgrounds and 3 animated GIFs to share with their audience. I wrote all 6 phrases to connect with other Latinx people just like me. Customers were encouraged to download the wallpapers for their phones and use the stickers in their Instagram Stories.

As part of the project, there was also a short vertical video describing my experience as a Latina artist and creative. The video was shared on YouTube and Instagram, garnering over 200K views across both platforms.