KnowledgeOwl: Athena mascot

✨ Designing SaaS websites with a soul (aka branding)

Last week we released the new website of KnowledgeOwl.
Part of the redesign was to evolve and improve the KnowledgeOwl brand.


Of course, we did the basics like improving the color palette, and picking up a new set of fonts that works better with our product and audience, but we also took it a step further.

Following what Github has been doing for years now with Octocat (their mascot), together with Ioanna, our brand designer, we took KnowledgeOwl’s logo and brought it into life by transforming their logo into the company’s mascot.

Her name is “Athena”.

With Athena, we now have a unique creative character that we can use to communicate important messages in an emotional and artistic way within our website and product.

We have a unique creative asset that makes our product stand out more from competitors and also adds a significant amount of delight to our overall UX.

Curious about how we’re going to use Athena in our UI and website? I’ll share more examples in the next few weeks!