Alex Herring VA Social Media Branding

A reel I made on instagram to promote Alex’s business, I created the logo on adobe Illustrator. Alex's original logo was made on Canva.

When I was designing Alex's logo I spent time with Alex and got a good idea of her business, what direct she saw her business heading in and things such as the shapes, patterns, colours and typefaces she liked.

I chose the circle based on a crystal ball which comes from her slogan 'the small business sorceress' and her work with alternative therapies' and healing. Alex has originally wanted to include stars in her logo but was struggling to do this. I wanted to circle/crystal ball to symbolise trust and I incorporated her brand colours. The Typeface is called Magical Source, which suited her brand.