Villa Latina Hot Dogs

Villa Latina is a Venezuelan store located in Berlin-Charlottenburg, they offer typical Venezuelan Arepas, Hotdogs and Latin products.

Founded in 2024 it is located in the Charlottenburg area and is already well known for its bars and restaurants. The Client wanted a minimalistic and functional design, the Logo with the Horizon in the shape of a typical Mesoamerican Petroglyph from Venezuela. With an iconography to be used to represent their products. https://villalatina.de/

Target Group

Over the last 15 years there has been an increase in Latin American immigration to Germany, many coming from other European countries such as Spain, where the Latin American population is larger and Latin products are more accessible. The strategy to sell them to the new inhabitants of the city where they can nostalgically get them here, as well as to taste Venezuelan delicacies.

Logo Composition

Assets

I have created different illustrations, to represent the products in a flat and minimalist design in each one is the main logo of the petroglyph, to maintain a relationship between them.