Doran Branding Design
Doran's visual identity design
The cornerstone of the visual identity is the logo, where I've meticulously crafted a Persian typography logo that seamlessly merges traditional calligraphy with contemporary design principles. The fluidity of Persian script adds a sense of elegance and authenticity, evoking the rich cultural heritage of Iran. By incorporating elements such as point and intricate details, the logo exudes sophistication and captures the attention of potential patrons.
In addition to the logo, the color palette plays a crucial role in setting the mood and ambiance of the restaurant. Drawing inspiration from the vibrant hues found in Persian rugs and ceramics, I've selected a palette that includes rich tones of saffron, Gray, and terracotta. These colors not only add warmth and depth to the visual identity but also reflect the diverse flavors and spices found in Persian cuisine.
Typography is another key component of the visual identity, with careful consideration given to legibility and style. While the logo features Persian script, the accompanying typography balances tradition with modernity, utilizing clean and contemporary fonts for menus, signage, and promotional materials. This juxtaposition creates visual interest while ensuring readability across various mediums.
Incorporating imagery is essential for conveying the essence of the restaurant experience. From mouthwatering dishes to the intricate patterns found in Persian architecture, carefully curated visuals help transport patrons to the heart of Iran. Whether through photography or illustrations, these visuals serve as a window into the rich tapestry of Persian culture, enticing diners to explore and indulge in the culinary delights Duran has to offer.
Overall, designing the visual identity for Doran is a harmonious blend of tradition and innovation, where every element works in tandem to create a captivating and immersive dining experience. By paying homage to Persian heritage while embracing contemporary design principles, the visual identity captures the spirit of Duran, inviting guests on a culinary journey filled with flavor, culture, and hospitality.