The Eye Center

Logo design & identity created for a US based Optometrist.

The Eye Center’s core values & positioning are focused on:

1. Care

2. Value

3. Kindness

What better way to signify CARE and VISION than a 💙 and 👁️?

Simple.

Surprisingly, there is no trademark for a similar mark. 

(We’re going for it!)

Combined with:

✅ A new tagline ‘where vision meets heart’ 

✅ A rounded friendly typeface

✅ A simple minimalist approach

The identity truly reflects their principles of care, value, and kindness.

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