Red Kap

From tough-guy lonewolves

to funky light-hearted teammates

After 100 years of making workwear, and outfitting over 6 million workers,

Red Kap needed a restart. They were the worker’s workwear. Hardworking, team-focused, and completely lost in a sea of sameness. The category had grown stale, so who betterto disrupt the category than one of its founders?

Our job : A global rebrand from brand strategy, to voice, to everything in-between.