Visual ID

STRT. Get better with money.

About

STRT is a digital bank that focuses on financial solutions for self-starters. Its target market includes gig workers, blue-collar workers, and makers. 

Visual ID

STRT's brand personality is bold, expressive, and authentic. STRT is banking for those starting the next great businesses. The color palette replicates that, with bold, vibrant colors of yellow, blue, and pink, in conjunction with the high contrast of black and white. 

The modern sans-serif font, simple geometric shapes, and logomark—the arrow used as the brand design element—all indicate the TAM's ambitious approach of always moving (forward), with a go-getter personality backed by strong ambitions and one that values the efforts of daily life as a self-starter.

The name and logo design are bold, simple, and indicative of the personality of the brand and its target audience. It stands for Ambition, Sufficiency, Motivation, and Action. 

Nymbus Labs

Niche is the new local. Now's your opportunity to be bold and fuel your ambition. Move beyond ZIP code and tech stack to give your financial institution and audience a bold, new start today. https://nymbus.com/labs/