Project goal

The client didn't have a strong brand identity, with inconsistent visuals and messaging.

I addressed this by creating a complete brand package. This included designing a unique logo, defining a color palette, developing a mood board to set the visual tone, and creating a full stationery set and company profile.

The website presented its own challenges; it needed to stand out in a niche industry and balance a large amount of information with a great user experience. I used bold illustrations, vintage-inspired design elements, and careful content organization to create a website that is both informative and enjoyable to use for their target audience.

Solution

To establish a powerful brand identity, I started with the core: a memorable logo that reflects their unique offerings.

Then, I selected a bold color palette and evocative imagery to create a mood board that guides the entire visual language. This consistency extended to a polished stationery set and a comprehensive company profile for cohesive communication.

For the website, I focused on a vintage-inspired aesthetic with custom illustrations and engaging storytelling elements. To manage the wealth of information, I designed intuitive navigation, clear headings, and visuals that break up the content for easy digestion. The result is a website that captures their niche, informs visitors, and provides a seamless user experience