About the project

Riff is a product line by the Peruvian enterprise La Fabrica. Designed for rock enthusiasts and rock lovers, Riff embodies the mix of artistry and functionality.

My challenge was to craft a brand identity resonating with rock culture's vibrant energy and applying it to its packaging and digital platforms. Working closely with Jorge, the creator behind Riff, I had the privilege of translating his vision into a brand with attitude and character.

Brand Concept

The project's keywords were:

music ✽ rock-n-roll music ✽ 3D (depth) 

I based myself on these words to search for semiotic references and typographic choices that could be part of their identity.

→ Check out the complete project on my Behance profile